Finally, a process that works for you. Not everyone else.

We launched real‑e to get the BS out of real estate, and get it working for you again. See how our transparent, open bidding system is changing everything.

Built To Perform

Your home doesn’t simply get listed. It launches.

We build the strategy before your home reaches the market, aligning preparation, pricing, presentation and promotion to create the strongest possible opening.

Assess

Home Assessment

✓Market analysis
✓Comparable listings
✓Property insights
✓Personalized strategy
Price

Pricing Strategy

✓Data-driven pricing
✓Market conditions
✓Demand forecasting
✓Expert guidance
Target Price Range
$1,000,000 – $1,100,000
Prepare

Preparation Checklist

✓Deep clean
✓Touch-up paint
✓Curb appeal
✓Professional photos
Final Check
Launch

Marketing Campaign

MLS®
✓MLS® exposure
✓Targeted digital ads exposure
✓Promote
✓Educate Agent network
Sell

Open Bidding Event

SuMoTuWeThFrSa
Staged living room
Staged kitchen
Backyard deck
Home prepared and launched to market

One plan. One timeline.
Every detail working towards a better result for you.

Laptop showing the real-e open bidding hero
A Better Way To Sell

Don’t wait for the market.
Create one.

real‑e brings strategy, exposure and qualified buyers together around a competitive market event.

More Exposure

Strategic pricing and coordinated marketing are designed to bring more qualified buyers to your home.

A Defined Timeline

Buyers know when they need to act, replacing passive waiting with a clear path to offer day.

Transparent Competition

Qualified buyers can see bidding activity and respond in real time, helping genuine demand reveal itself.

Keep More of Your Equity

A flat seller‑side fee means your listing cost does not increase simply because your home sells for more.

Your Price. Your Decision.

Protected by a private reserve.

Before bidding begins, you establish the minimum price you are prepared to accept. Buyers never see it. If bidding reaches your reserve and the successful buyer completes the required agreement, you have a sale. If it does not, you are not required to sell.

You set the minimum.
Your reserve stays confidential.
You remain in control.
Live Bidding Progress
Opening Bid
Current Bid
Private Reserve
Buy‑it‑Now

The private reserve is confidential. Only you know the minimum price you’re prepared to accept.

Expertise Where It Matters

Technology changes the process. Professionals protect the transaction.

The real-e Simple platform powers the online bidding experience. Your licensed real estate professional at reale Realty Inc., Brokerage provides advice, representation and support throughout your sale.

You have the wheel. We help you get across the finish line.

House being sold
You, the seller
You (the seller)
Selling Strategy
MLS® Listing
Marketing
Buyer Qualification
Offer Support
Closing Coordination
Our Selling System

A system that supports you every step of the sale.

We offer a fully integrated system to get your home ready for launch. The right improvements can change how buyers experience your home and how strongly they respond to it.

As part of your selling strategy, real‑e can help identify practical work that may strengthen your home’s marketability. You can book participating home improvement professionals serving your area, request quotes and select the provider that is right for you.

Complete the work your home needs. Prepare it properly for the market and launch with confidence.

Get Started
House being prepared for sale
1. Assess

Evaluate your home’s potential and identify high‑impact improvements.

2. Improve

Get quotes and complete painting, repairs, landscaping and more.

3. Finance

Access flexible financing options for approved work.

4. Launch

Showcase your best self with professional photos and go to market.

How To Sell With

A clear path from preparation to sold.

1

Get Started

Tell us about your home and goals.

2

Build the Strategy

Align preparation, pricing and timing.

3

Prepare + Launch

Bring your home to market with purpose.

4

Qualify Buyers

Serious participants register in advance.

5

Watch Buyers Compete

See transparent bidding unfold in real time.

6

Complete the Sale

Finalize the agreement and prepare to close.

Build My Selling Strategy

A better way to buy & sell is here.

Let’s beat the market.

Real sellers. Real results.

Ontario homeowners who chose real-e.

Home exterior — Patrick S., Mississauga
Sold in 3 weeksafter 4 months stuck

“Within three weeks, our property was sold — and we were very pleased with the result.”

Patrick S. – Mississauga
Home exterior — Josh, Markham
Sold in 5 daysabove reserve

“We didn’t even have to wait for the bidding event — sold in five days, above our reserve.”

Josh – Markham
Home exterior — David S., Cornell Rouge
Sold in 2 weeksafter 6+ months with agents

“The difference was immediate. Sold in two weeks — for more than we thought we could get.”

David S. – Cornell Rouge
Home exterior — Tamar, Unionville
Sold in 2.5 weeksafter 5 months traditional

“We had several bidders and found a buyer at a price we did not think was possible.”

Tamar – Unionville

It’s your home. You should keep more of the proceeds.

With real‑e, homeowners achieve better real estate outcomes. Faster sales transactions help our clients reduce carrying costs, and our fixed rate fee structure means they get to keep a lot more of the sale proceeds.

Traditional Listing

Sale Price$1,360,000
Seller Agent Commission (2.5%)-$34,000
Buyer Agent Commission (2.5%)-$34,000
Average List to Close120 Days
Estimated Carrying Costs-$30,000
You net$1,262,000
Net$39,000+More

real‑e

Sale Price$1,360,000
real‑e Flat Fee-$10,000
Buyer Agent Commission (2.5%)-$34,000
Average List to Close60 Days
Estimated Carrying Costs-$15,000
You net$1,301,000

See how much more you’d net on your sale with real‑e.

FAQs

Questions about open bidding